capitalism *is* fun :-)

Ania mentioned me about the EarthHour. The idea is to get as many people as possible to turn off the lights for one hour. Well, for one thing, this can raise some notice but that’s it. Get to it people

I am not sure what exactly are we going to accomplish. Is this the best we can do for our environment? Turning off the lights for one hour a year, and prettending that we are actually saving the environment makes the same difference as switching from Pepsi to Coke. Home electricity usage amounts for a very small amount of the total electricity used on the planet. Most of it comes from clean and renewable technologies so the impact is insignificant.

While this subject has been brought up, and contrary to popular beliefs, a lot of time and effort has went into research on how to reduce carbon emissions, using modern technology. Part of rebranding and reshaping the company that I own, is to make it have a zero carbon footprint. We aim to achieve this through our offering of free, revolutionary and simple to use technology to reduce greenhouse emissions.

How about if everyone would use one hour to think and develop ways to reduce greenhouse emissions, instead of turning the lights off? We did it. Complex challenges have simple solutions. And we just found one